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Category: Strategy

Build a framework that ties tactics to overall business goals

Roundup – How well do you know your customers?

Having too broad a definition of your audience can be a costly mistake. Follow these steps to develop strong personas and better understand their challenges.

Published March 21, 2018
Categorized as Strategy Tagged Customer Experience, Personas, Roundup

The MOST important marketing metric – CLV

Real-world examples and a free calculator to help you understand CLV and its impact on your business.

Published March 14, 2018
Categorized as Strategy Tagged Analytics, ROI
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